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Mojo
Project Type
Logo design
Date
April 2023
Mojo is an online reggae music company, where enthusiasts can create their own personal listening portfolios.
My client wanted a logo that was mellow, cool and inviting. They wanted to focus on a typography logo with nothing literal in the design such as a treble clef or musical note. They were also very specific about not using any reds or blues.
Even though the logo was intended to be strictly a typography logo, I decided to have a little fun with the shape, balance and perspective of the letters. If you look closely, you could make an abstract connection to a musical staff and two musical notes - but nothing too literal.
Logo applications:
Client website, merchandise and email marketing
Client color palette:
The client wanted to incorporate the colors of the Brazilian flag.
